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ReadyRefresh Remains Committed to Bringing You Brands that Matter

By Staff , 05/04/20, 3:00PM EDT

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Yumi Clevenger-Lee Executive Vice President & Chief Marketing Officer Nestle Waters USA

"You have heard from several leaders on what we are doing as a company to respond to this crisis. I wanted to share an update on how our brands are rising to the moment. More than ever, we remain committed to building brands that matter: brands that inspire, are genuine, help solve tough challenges and ultimately impact society in a positive way. Our first step was to control existing brand communications. Because of the overwhelming surge in demand and difficulty keeping our product on the shelf, we paused all demand-generating activity three weeks ago. We also reviewed all creative assets for social and cultural sensitivity... We also wanted to make sure we listened: our consumer engagement team developed reports highlighting the most critical issues we were hearing from our consumers so we could develop rapid responses. Next, we focused on how our brands could help in a way that is true to their essence and purpose."

With school closings, 22 million children who normally rely on schools for daily nutritious meals are facing food scarcity.

Nestlé Pure Life is contributing $1 million to No Kid Hungry, as part of its larger sponsorship of the Share our Strength organization. The funds will help launch a new service for families to find free meals in their local communities.

On average 70% of restaurants in America are independently owned, and the communities that they serve are worried about their local restaurants being able to pull through. Additioinally, 7 million workers in the industry have already been displaced and unsure when they can return to work. 

For over 120 years, S.Pellegrino has been a part of the restaurant community. We are helping support local, independent restaurants in need by contributing $1 Million as a founding donor to the James Beard Foundation Restaurant Relief Fund. This money will provide micro grants to independent restaurants in need. Additionally, the brand has reallocated media to announce this new fund, and encourage consumers to join us in support of local businesses who indeed are “too small to fail.”

S.Pellegrino also partnered with independent restaurants in New York City, Miami, Chicago and Los Angeles to thank consumers for supporting their local restaurants by including a complimentary S.Pellegrino diamond bottle and thank you note from the brand with their meal deliveries. 

If you would like to support our local restaurants and the communities they serve, click here